DISRUPT
Advertising prides itself on disruption. But what if you could disrupt advertising?
At Christmas, Holler advertising agency allowed the public to do just that. Members of the agency were connected to Electric Muscle Stimulation (EMS) devices and the Internet via IP cameras. The public could watch Holler employees at work, and disrupt them at will with the click of a mouse. The user simply needed go online, choose a stream, click the ‘Disrupt’ button, and watch as the electricity zapped the volunteers, momentarily interrupting their ability to continue the task at hand.
For each disruption Holler donated a $1 to The Factory, a local community centre with a long history of engaging artists in community development projects. The interactive webcast lasted for over 4 hours, raising a grand total of over $5500. The agency achieved precious little work.
PROJECT DETAILS
DATE : 2014
MEDIUM : Interactive webcast
CREDITS
EMS hardware & MaxMSP interface consultation and implementation : Michaela Davies
Max patch design : Alex Davies
OSC/MAX interface : Can Ertel
Streaming : BlueCentral
Sys Support : IPMG
Disrupt was created in collaboration with Holler Sydney